Tuesday, June 15, 2010

Print related issues - Framing

Framing of a layout can either be connected or disconnected. Information may be presented as one unit of information for connected and the vice versa for disconnected.


Connection and Disconnection comes in different ways, an example is frameline, the thickness, the colour and empty space can indicate the strenght of connectivity.


An American typographer and teacher Edmund Arnold mentioned "we're taught to start reading from top left corner to bottom right corner and from left to right." As such, printed page text is liner and stictly coded. Pages are design to be read left to right and top to bottom.


Newspaper pages are read differently, the reading path is less strictly coded. They are scanned through before an article is read.


There is a path in scanning too. Layout of pages can determine scanning path. reading starts from the most salience and move on the the next salience and so on.


Framing on print is important in a sense that it leads the reader on the layout of the page and bring them to where their attention is needed most in a page.



Kress, Gunther and van Leeuwen, Theo 1998, Approaches to media discourse, Front pages: (the critical) analysis of the newspaper layout, Blackwell, Oxford.


Wheildon, Colin 1990, Communicating or just making pretty shapes: a study of the validity -- or otherwise -- of some elements of typographic design, Newspaper Advertising Bureau of Australia, North Sydney.

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