The fundemental of layout is textual, layout as a whole will provide ordering and coherence. Layout involves degrees of salience on a page. Salience can create importance in an article, it can reflect the importance or worthy attention of an article.
Salience is a complex realtionship between a number of factors: size, sharpness of focus (amount of details and texture shown), tonal contrast, colour contrast, placement in the visual field and perspective.
It is not easy to weight salience as different people have different view and perspective, what one percieve as nice may not be agreeable by others, therefore reading and assessment of salience is a complex process.
In order to meet the complex process, one have to strike a 'balance' in all the elements mentioned above.
Kress, Gunther and van Leeuwen, Theo 1998, Approaches to media discourse, Front pages: (the critical) analysis of newspaper layout, Blackwell, Oxford.
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